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Softgamings Companions Plan The Live Seller Games Provider Asia Video Gaming

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Many publishers across the globe are already targeting SEA, with some striking results. The swell in the number of SEA’s smartphone users is reflected in the region’s mobile games market, which boasts revenues of $2. 6 billion this year and a year-on-year growth of +17. 4%, making SEA the fastest-growing mobile games market in the world. In 2019 alone, it will generate game revenues of more than $4. 3 billion — a remarkable year-on-year growth of +13. 9%, as shown by Newzoo’s Global Games Market Report. Linked to this impressive growth is SEA’s rapidly increasing online population, a byproduct of the region’s increasing number of smartphone users. This global gambling market research report from The Business Research Company is one of a new series of industry reports. The large market size in Asia Pacific is supported by the gambling industry in such geographies as Macau, the only place where Chinese citizens can casino gamble legally, the Philippines, Malaysia, and South Korea.

The lotteries market in China also contributes significantly to the size of Asia-Pacific’s gambling market. City of Dreams is a premium-focused property, targeting high-end customers and rolling chip players through regional markets across Asian countries. As of December thirty-one, 2017, City of Desires operated approximately 475 video gaming tables and approximately 670 gaming machines.

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On a consumer level, smartphones are more affordable (low- and mid-spec devices, in particular), and consumers already use them for other aspects of life — social, business, and other leisure activities. This year, these mobile revenues will account for 69. 4% of the region’s overall game revenues, compared to PC’s 22. 3% and console’s 8. 3%. While console, mobile, and PC revenues are each growing in the region, mobile is growing the fastest, as shown by mobile’s share of game revenues growing from 67. 3% in 2018 to this year’s 69. 4%. Naturally, the mobile-first nature of SEA’s games market means that publishers with a focus on mobile are dominating. And companies both local and overseas are vying for a piece of this high-potential growth region.